I’m confident that this blog is going to be a major hit amongst the women for being relatable, and amongst men for being a handbook of making women happy! Because when it comes to shopping, women seem to know it all, and men on the contrary know only a fraction!

With emerging social media and endless E-commerce websites, there has been a massive boom in online shopping for the last few years. Be it for puja, new year, Christmas, or even just to lift our mood, adding our favourite clothing to the online cart has now become the order of the day.

The advantages of shopping clothes online for women are many. In this blog, we will look at some of the factors that made online shopping so popular.

Vast variety

The world is changing rapidly. Everything today comes with a lot of options. So naturally, when it comes to choosing the right kind of clothing, the variety that is available online is vast for women. The physical market on the contrary is limited to a certain range of products. Whether you are looking for western wear like jeans, tops, shirts or ethnic wear like sarees, salwar sets, and lehenga, the availability and variety on the online market is extensive. This is one of the primary advantages of shopping online for women.

Prices that please buyers

It’s a no-brainer that the prices of clothing or anything else for that matter are better on the online market than the physical market. Imagine the amount of money you have to shell out if you want to buy some exclusive clothing like embroidered salwar suits, or a heavy thread work saree for that matter. The prices of the same attire will be a lot less if you scan the online market. The reason behind this is the endless discounts that you are constantly provided with by online sellers. More often than not, your phones buzz with notifications of a massive sale that’s happening on your favourite e-commerce websites. This is a strategy taken by the sellers to constantly keep you inclined toward the online clothing market. Because who wouldn’t buy the saree they have added to the cart for ages if it’s on sale?

Shop without moving an inch

High-end marketers today are striving to bring everything under one roof for their buyers. In shopping malls, there’s nothing that you cannot get. There are separate aisles in a store these days for sarees, jeans, jewellery, perfumes, you name it! However, despite bringing everything under one roof, the footfall at the best malls in the city is noticeably dipping. One of the reasons for this is the hassle. Despite having almost everything together, the buyers tend to avoid the hassle and inconvenience of moving from one aisle to another to pick their favourite clothes. They would rather opt for online shopping for clothes by sitting in the comfort of their homes and clicking the filter button on an app to choose whatever they want in no time.

Choose what you pay for

In today’s generation, no one has just one shopping app on their phone or knows of just one online clothing website to shop from. People today are spoilt for choices. Another massive advantage of shopping for clothes online is the price-matching factor. When you walk into a physical store and pick up something you like, there’s no way you can find out if it costs less anywhere else. As a result, you often end up buying clothes at a much higher price. Here, the advantage of shopping for clothes online is that you can match the prices of your favourite clothes with the prices of the same or similar products on other websites or apps. This spreads awareness amongst buyers and leads to conscious buying decisions.

Buy things that you want, not others

Let’s be honest, how many times have you walked into a shopping mall and multiple sales persons have rushed towards you and bombarded you with endless product information? I’m guessing this has happened way too many times. If the sales persons are telling you much more than you need to know and influence you to purchase something, then they are just doing their job. But if you’re not someone who enjoys this kind of persuasion, then shopping online for clothes and other things is what would be perfect for you. On online shopping platforms, let no one influence you into buying anything you don’t want. Buy whatever you like without anyone coming in the way of your shopping experience.

Dodge the crowd

This reason for your online shopping sprees has to steal all the limelight. Be it shopping for puja or any other special occasion, excessive crowd gathering at shopping malls is one of the major reasons people today tend to avoid shopping at the physical markets and opt for online shopping. Only women know that shopping for the right kind of clothes requires a lot of concentration and a lot of attention to detail. This naturally gets hampered when too many buyers keep tugging at the piece of attire that you have taken off the shelf. Hence, in comparison to the physical markets, shopping online for clothes is much more discreet and peaceful. You can sit peacefully in the comfort of your home or office, and pick out your favourite clothing in between breaks. Now, I’m sure that’s something you wouldn’t want to miss out on, right?

The added value

Apart from the factors mentioned above, the factor of value addition is something that gives more advantages to online shopping than physical shopping. For instance, there have been many times when, despite having all the clothing options on the screen, we fail to imagine the look we want to create. Today, several websites and apps that give options for looks that you wish to create with your chosen items. This gives a wide range of options for accessories that you can pair up with your clothes, the occasion you can wear it on, etc. the purpose of providing this option is to take care of the end-to-end requirements and concerns of the buyers, which in turn adds value to the larger shopping experience.

To sum it up

At the end of the blog, it is important to point out that online shopping platforms are not only present but also the future of purchases. With every new generation, the popularity of online shopping will only be on the rise. Online shopping platforms are growing extensively dynamic. In the years to come, we wouldn’t be too surprised if the physical clothing stores decide to shut down entirely, making way for better online shopping platforms.